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Activation

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How It Works

Brand activations are about turning audiences into brand advocates through immersive, real-world experiences. The goal is to create a connection that lasts beyond the event—one that influences consumer perception and fuels brand loyalty. At ITTAB, we design high-impact activations that spark excitement, foster engagement, and leave a powerful impression.

For our client Pulse Energy Drinks, we orchestrated a multi-city brand activation campaign that brought the brand to life in a way consumers could feel, taste, and remember. The campaign featured interactive pop-up booths, influencer collaborations, and on-the-ground sampling events in high-traffic locations.

Process & Results:

We started with target audience profiling to identify the best locations for engagement. Our team then designed a series of live activations, blending high-energy music, dynamic visuals, and product sampling to maximize consumer interaction.

The results?
✅ Over 100,000 direct consumer engagements in four weeks
✅ A 60% boost in brand awareness post-campaign
✅ Social media buzz, with thousands of organic shares and interactions

At ITTAB, we transform brands from just products into experiences that people connect with.

Published:
January18, 2025
Category:
Activation
Client:
Pulse Energy Drinks

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